Unlike other industries that are able to develop intimate levels of understanding about their consumers’ preferences and purchase behaviors, lottery consumers remain largely unknown due to the anonymity of purchases at retail. “The lottery industry currently faces a common barrier-anonymous players. “We are excited to continue our successful relationship with the Kansas Lottery on a new front as their player loyalty partner,” said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. “Pollard Banknote has proven experience producing innovative entertainment products and services, and we are eager to incorporate their technology to enrich our player experience.” “The primary objectives of our Players’ Loyalty Program are to deliver more interactive features for players, build our player base through increased player sign-ups, and support our retail network by using the unique tools of the Players’ Loyalty Program to drive players to retail,” said Terry Presta, Executive Director, Kansas Lottery. The accumulation of these insights can then be transformed into personalized communications to deliver meaningful and contextually-relevant communications, providing added value and incentives to lottery players. PlayOn® enhances the lottery experience by further engaging players, in particular a younger tech-savvy demographic, across all lottery touchpoints.Īs the most functionally-rich loyalty and engagement platform on the market, the solution provides sophisticated business analytics and insights, enabling the Lottery to capture valuable player data and interactions. Additional features include rewards for social engagement, interactive surveys, fun free play, and more. Players will be able to use the Lottery’s new mobile app to scan tickets for easy points accumulation and entry into second chance contests. The program will evolve the Kansas Lottery’s existing program by providing a new points and rewards-based player engagement solution, adding value to both winning and non-winning instant and draw game tickets. The program is designed to support lotteries in achieving key business objectives such as acquiring and engaging players before, during, and after ticket purchases across all channels, including web, mobile, and social player engagement channels. The Kansas Lottery’s Players’ Loyalty Program will leverage Pollard Banknote’s PlayOn® player engagement solution, which is powered by a modern, big data cloud and mobile platform from Pollard Banknote’s partner Stellar Loyalty. The contract also includes the option of four additional one-year extensions. WINNIPEG, Manitoba, Decem/CNW/ – Pollard Banknote Limited (TSX: PBL) (“Pollard Banknote”) is pleased to announce it has been awarded a six-year contract to provide the Kansas Lottery with a new Players’ Loyalty solution and program, including development of new mobile and web apps, hosting, operating, and ongoing program optimization of the Kansas Lottery’s new PlayOn® Players’ Loyalty Program. New PlayOn® Loyalty Program Powered By Leading Technology Partner, Stellar Loyalty
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